Despite the pandemic, Karsten Warholm’s income increased in the 2020 season without a championship.
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Sunnmøringen still had a good year and increased revenue by 51.36 percent, or two million crowns last year. The annual accounts of the Warholm company “Sunn Vekst” show that the company had operating income of NOK 5.6 million in 2020, up from NOK 3.7 million the previous year, he writes Finansavisen.
Warholm took over “Healthy Growth” from Uncle Knut Haddal on New Year’s Eve on December 31, 2018. According to the newspaper, it should have provided an income of 150,000 crowns already on the first day.
The company pays three man-years for a total of NOK 2.5 million. The board is chaired by mother Kristine Haddal, while grandmother Elsa Margreta Kleppe is a member of the board.
The total profit of NOK 660,000 is transferred to the share capital, which at the end of last year was NOK 1.1 million.
According to the 2019 equation Warholm was included in the list with a personal income of more than three million crowns after the gold season at the World Cup in Doha.
The 2021 Olympic season has surpassed all previous seasons Warholm has run since the breakthrough with World Cup gold in the 400m hurdles in London in 2018. He erased Kevin Young’s world record at Bislett before the Olympic Games. and he lowered the world record in Tokyo to 45.94 when he won Olympic gold.
VG wrote during the Olympics which will probably win 15 million crowns in 2021.
Income comes mainly in two ways:
- Start earning money at conventions. Since he holds the world record and the 400-meter hurdles is a hot exercise, the income increases.
- Sponsorship income. Team giant Puma contributes the sister party, but Warholm now has other major sponsors as well. Red Bull, Elkjøp, Gjensidige, JobZone, Coop Extra, Jets and Tine are the others.
“We do not want to comment on accounts and financial figures. Ask for understanding for that,” Haddal writes in an email to VG.
Furthermore, he says they don’t want to have any idea how much operating income has increased compared to 2020, nor do they want to go into the duration of endorsement deals, or if they have any new deals in the offing.
From what VG understands, Warholm has a base salary of 2-3 million a year from equipment giant Puma. The Olympic gold gave additional bonuses to the Germans.
Towards the end of 2020, much attention was paid to the fact that Warholm signed a deal with Red Bull. This is according to what VG understands Warholm’s second largest endorsement deal.
– I don’t want to talk about money. This is a matter between the parties to the agreement. All I can say is that this is a great personal collaboration agreement for me. Beyond that, I will not comment on that matter. He finished speaking, it was said in a Warholm statement when the contract was ready.
Warholm ends the season by paying tribute to the billionaire: – A man of honor.
In Norway, he has an agreement with Elkjøp that probably gives at least one million crowns a year. Other sponsors include Gjensidige, Jobzone, Coop Extra and, not least, Jets, a company that has been partly owned by relatives of the Olympic champion.
The money goes in part to Warholm’s fund account with the Norwegian Athletics Association, and in part to the “Healthy Growth” limited company.