Ulf Tore Hekneby
Managing Director, Harald A. Møller AS
Don’t create new traps!
This is a discussion post. Opinions in the text are the responsibility of the writer.
We are speeding towards the goal of exclusively selling electric cars by 2025. We at the Harald A. Møller automotive group hope that SV’s environmental ambitions and the district policy of the Center Party will lead to an electric vehicle policy. that allows districts to enter the electricity sector. car party, and which also makes it easier to achieve ambitious climate goals.
We hope that the Labor Party will succeed in uniting all the parties of the red-green side in a policy that does not create new obstacles on the way to 2025.
Here are our contributions to the incoming government:
1. Listen to the industry! Remember that we share the same goals.
We work tirelessly to electrify car sales. We know how demanding it is to ensure access to electric cars in a period when international demand exceeds production capacity.
If VAT is introduced on electric cars above NOK 600,000 in the short term, we run the risk that our factories will prioritize other markets that introduce strong incentives during the same period.
We want to be part of the solution where we were part of the problem before. It’s not a shame for us at Harald A. Møller AS. We sell all available powertrains and we do it well, regardless of the types of cars sold. But like the incoming government, we want to help everyone choose electricity.
2. Listen to customers
Fewer electric cars to Norway in 2022 mean longer wait times. We see this problem closely now, when the automotive industry is hit by delays due to the lack of so-called microchips.
The waiting time for electric cars may push the market towards other less environmentally friendly car models. Our research together with market analysis agency Kantar shows that long wait times are one of the things that can scare customers into not choosing electricity.
3. Let the districts get in on the electric car party
We see that the advancement of the electric car is imminent in the districts. It is bad district policy to introduce VAT in models that meet the needs of districts.
In any case, it is problematic to do so precisely when we are about to electrify this part of the market.
The big, long-range cars are the ones that are hit first with the proposals of the red-green parties.
4. Don’t dilute the competitiveness of the electric car.
Consideration of distribution policy is an area on which we should not comment. But what we can think about is how car taxes affect car sales.
If larger, longer-range electric cars become more expensive to buy, it will hit a segment that has been demanding electrification. In the short term, this could be an insurmountable obstacle on the way to the goal of pure electric car sales in 2025.
5. Wait until 2023 and increase the limit to 800,000
In the long run, this can go well. By raising the entry point to NOK 800,000, we shield as much as possible the models that increase the possibility of electrifying the sales of electric cars in the districts.
Keep an eye out for the 2025 target, which is really within your grasp. On behalf of the automotive industry, we raise our hand and say that we will do our best to achieve the goal.
So we await the necessary traction from the authorities now that we take up the challenge.