Friday, January 28

E-commerce. Why Wish is going to be banned from search engines in France (and possibly even banned)

“A historic and essential decision,” Cédric O, Secretary of State for Digital Transition, tweeted on Wednesday. The French fraud repression services have requested the delisting of the Wish online sales platform, site and application. The decision was taken because of the lack of compliance by Wish, pinned by the DGCCRF (Directorate General for Competition, Consumption and Fraud Control) for having put up for sale a certain number of non-compliant products. -conforming and dangerous, reported The Parisian.

However, after notifying the platform of the presence of these illicit products, the DGCCRF noted that, even once removed, they often reappeared on Wish under another name. In mid-July, she therefore called on the company to comply within two months. What was not done, according to the service which considers not to have received a “satisfactory answer”, hence its decision.

Bruno Le Maire threatens Wish with a total ban

“These players are flouting the regulations on product safety. It is unacceptable”, insisted the Minister of the Economy Bruno Le Maire in a press release.

Either Wish complies with consumer protection rules, or we will go even further and move from delisting to banning the Wish site on French territory,

Bruno Le Maire, Minister of the Economy

“Either Wish complies with the rules of consumer protection, or we will go even further and move from de-listing to the ban of the Wish site on French territory”, he insisted on FranceInfo this morning, stressing that he gave Wish “a few weeks” to come into compliance.

When will the sanction be applied?

In the coming days (one week maximum), the Wish site and application, which sells inexpensive products mainly made in China, should therefore disappear from major search engines like Google, but also from app stores like Google Store, or the ‘Applestore. If you are looking for Christmas gifts and type their name into your browser, those sold by the platform should no longer be recommended.

Access to the site will however still be possible by typing the address directly into a search bar. In the event of a total ban in “a few weeks”, this access will no longer be possible either.

The penalty is expected to last until Wish regains compliance with the law. “There is no reason to tolerate online what we do not accept in physical stores,” Bruno Le Maire told Le Parisien. “This decision illustrates the government’s action to protect consumers and fight effectively against unfair competition from economic operators,” he added in a statement.

Dangerous products in many marketplaces

As part of its investigation, the DGCCRF announced in mid-October that it had observed the presence of more than 60% of non-compliant products on various online marketplaces (Aliexpress, Amazon, Cdiscount, Ebay,, Joom, Rakuten, Rueducommerce, Vova and Wish), of which 32% were dangerous.

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