Friday, January 21

Oslo guide: They sell perhaps the city’s best foods. But not in the store.

Newsletters and Instagram accounts are the new marketplaces for several of Oslo’s independent food producers.

This bacon can be bought via newsletter. Indre Oslo matforedling is a meat retailer without a physical store.

It is not only in the shop that you get sausages, confectionery and well-aged cheese. Lots of good food never reaches the store shelves. It can still end up on your table. It’s just a matter of knowing where to go (not).

In an old forced labor institution in the center of Oslo is one of the companies that has thought of alternatives.

It started with two people in their respective kitchens trying to recreate the dining experiences from the years in the UK. Magnus Thorvik stuffed meat, Timon Botez made sausages. In 2015, they opened Indre Oslo’s food processing (IOM), without experience from the food industry. Thorvik has a degree in economics, and Botez is a graphic designer.

– It is not always one route you end up with in life, says Botez.

Each week, members of the newsletter receive an email with the week’s menu. What you order can be picked up on Friday afternoon.

IOM is a meat sale a little out of the ordinary. They have no physical store. And if you want to buy something, you have to subscribe to their newsletter and follow from week to week.

Every Friday you can come to their premises in Storgata and pick up sausages, cured meats and other things they have on the menu that week – so long that you have pre-ordered online.

also read

It looks like a food festival, but is a new form of grocery shopping

Sows and celebrity chefs

When Botez and Thorvik first decided to sell sausages and cured meats, it was difficult to get meat.

– There was a monopoly on a lot of the meat, so we had to think differently.

They bought what could be obtained, mainly sows and dairy cows. It has struck. Several of the city’s best restaurants now explicitly state in their menu that they have sausages and cured meats from IOM.

From time to time, famous chefs have also created their own sausages together with IOM. Among others Terje Ommundsen (Plah, Ahaan) and Even Ramsvik (Ylajali, Lava group) have contributed. Then they stood in the production premises in Storgata and worked.

Indre Oslo matforedling is one of several players that make and sell food without a physical store. Here are some of our favorites.

Pies and confectionery from Lysaker

Åsta and Solveig Tufto are the sisters who have worked in their respective industries, lived in their respective countries, and who are now doing something they never thought possible.

Åsta was a pastry chef at the world-famous restaurant The Fat Duck in London. When the restaurant closed during the pandemic, she moved home to Oslo and her sister Solveig who worked as a police lawyer.

– We lived together for a while. Then the idea of ​​Tufto was laid, and we decided to just jump into it.

Tufto makes tarts, cakes and chocolates. The sisters say that much of the job is to test themselves for new taste combinations. For example, they have made confectionery with miso and black sesame. None of the flavors or products are firm. Here it is important to follow and strike when you see something that is tempting.

From time to time, they post products on the website. There you can order and pay, then you pick up the goodies where they are produced at Lysaker.

The confectionery from Tufto has both classic flavors such as hazelnut, almond and raspberry, but they also experiment with fillings such as miso, black sesame and fennel.

Home bakers’ sourdough bread

Many were bitten by the sourdough bacillus during the shutdown. There is something all-consuming with sourdough. Once you have started baking with it, you often start talking about it as well. And many bake for more than themselves.

Now a group of home bakers have joined forces and started the service Heyme. There you can order sourdough bread from a home baker. You pay via the website and pick it up at the baker’s home. Some also offer home delivery.

Heyme, pronounced “home”, and was launched in April this year. Now there is a lot of sourdough, but the plan is that you can eventually use the platform to sell other homemade food as well.

One of the home bakers in Oslo calls himself Bakedama Briksdal and lives on Nordstrand.

Food with the postman

A list of good food online almost includes Posten’s response to a pandemic and a shut down Oslo. In April 2020, they launched the Amoi service.

On Amoi you get products from physical stores and restaurants, but they also have food from smaller players. They mostly sell “food kits” from restaurants, as well as bread, pastries and coffee. You order and pay on the website and have it delivered to your door at an agreed time.

– We will offer the best the city has and support local businesses, says press manager Kenneth Tjønndal Pettersen in Posten.

He thinks it seems that the shopping habits from the closure have established themselves. We still order restaurant food and other items at home.

– Locally produced food is traded by both urban youth in the city center and by older target groups who have moved out of the city center, says Pettersen.

Confectionery from Østmarka

We have previously written about Silje Linder-Finstad who makes natural sweets and confectionery with what she collects in Østmarka. The small business is called Bøler sugar cooker.

It started with experimenting on the kitchen counter and selling via Instagram. She now has production facilities. The goods are posted on the website as they are produced. You choose whether you want to pick them up or have them sent to you.

Silje Linder-Finstad started making confectionery with plants from Østmarka when Oslo closed down. Now others can also enjoy her hobby.

Korean barbecue meal in the living room

This is not a shop, but a kind of restaurant delivered to your door. Uncle B is a website where you can order Korean food. They also have dishes inspired by other Asian countries. You get a pre-prepared meal and a barbecue delivered to your door.

On the website, you can choose from several main courses. You get marinated meat or tofu, and you get several side dishes such as kimchi, “sticky brown rice”, and vegetables.

Uncle B delivers Friday-Sunday between 16 and 18. They pick up the barbecue equipment the next day.

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