Saturday, December 4

Distribution. Aldi will open around 100 new stores in France

Aldi is thinking big and wants to dominate the discount market in France. The German distributor announced this Thursday the opening next year of a hundred additional stores in France.

Present in the country since 1988, Aldi currently employs more than 15,000 people in more than 1,300 stores located throughout the country. ‘Our ambition is that all customers can access an Aldi store in less than a quarter of an hour’s journey, no matter where they are in the country, “the company said in a statement.” By bringing together ( …) Leader Price and Aldi, we have taken an important step towards achieving this goal, “she added.

The group considerably expanded its presence in France last year, with the acquisition of 545 Leader Price stores from the Casino group, as part of an expansion strategy.

Aldi far behind Lidl

Aldi intends to “become a leader in the French discount market”. But the sector is dominated by another German group, Lidl, which held around 6.8% of the distribution market share last October, according to the monthly barometer KantarWorldPanel. Aldi is currently far behind, with only 2.5% of the market share.

Discount, which has been on the rise in France for several years, remains however below the heavyweights of the distribution sector, such as Carrefour (19.6%) and Leclerc (22.6%).

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