M6 continues to diversify its activities. Already 49% owner of the network of real estate agencies created by its star host Stéphane Plaza, the audiovisual group announced on Monday that it had acquired a majority stake.
Now holding 51%, thanks to an additional investment of 2.5 million euros, the chain will consolidate the network of 660 franchised real estate agencies in its accounts, among its diversification activities, he said.
However, the participation and responsibilities of Stéphane Plaza, who owns around a quarter of the company, remain unchanged.
The favorite host of the French in 2021, who has been multiplying for 15 years the programs on the subject of real estate (“Search apartment or house”, “House for sale”, “Apartment hunters”), had given his name to the company created in 2015 with two former managers of the competing Laforêt network, Patrick-Michel Khider de Lusigny (current president) and Bernard de Crémier, who died in 2019.
The television and radio group also praised “the significant investments in advertising screens. [qui] have made it possible to promote a brand and a know-how ”.
16.5 million euros in turnover last year
Stéphane Plaza France generated net income of 6 million euros in 2020 for a turnover of 16.5 million euros. In 2021, the company should achieve an operating margin (Ebita) of 12.5 million euros, up 47% over one year, the group predicts.