A “unique” crypto football card by the Norwegian has become one of the most valuable digital sports collectibles in the world.
On Sunday night, football cards by, among others, Erling Braut Haaland became available on the Sorare platform.
Then you could bid on different cards with the rogalendingen. A black card, designated «unique», was auctioned away for 609,512.85 euros. This corresponds to just over NOK 6 million at today’s exchange rate.
The card is rarely marked, and is according to the football website Goal one of the most valuable digital sports collectibles in the world.
The Sorare platform offers football cards as “NFTs”, ie Non-fungible tokens.
The technology behind NFTs is the same as that behind cryptocurrency, but when it comes to art, it is used to verify ownership of a blockchain while the artwork is just a digital file.
Valued at billions
Sorare was launched in Paris in 2018, and was last valued at $ 4.3 billion in September last year, according to Reuters. This corresponds to approximately NOK 38.6 billion.
Sorare raised $ 680 million in a round of financing at the same time, and then it was the Japanese Soft Bank that went in with the most, according to the news agency. It was according to Forbes the fifth largest financing round for a crypto company ever. Then they also got Serena Williams on the board, according to the magazine.
Now they have entered into a partnership with the German Bundesliga, and it is in that context that the NFTs of Haaland have become available, as he plays for German Borussia Dortmund.
– The Bundesliga has long had its position as the leader in sports innovation, we are constantly looking ahead, focused on giving our global fanbase new experiences and ways to get in touch with their favorite clubs and players, says the international leader of the Budesliga Robert Klein to Goal .
The platform already has licensing agreements with 200 clubs, such as Paris Saint-Germain, Juventus and Liverpool, according to Forbes.
Unlike its competitors, Sorare is not listed or owned by major media companies, such as DraftKings or Flutter Entertainments, Forbes points out.
The platform is rather built on the cryptocurrency Ethereum, which can give users the opportunity to buy football cards as NFTs. It gives them ownership, which gives the potential to “flip” the card for profit later, the magazine writes.
At the time of writing, Ethereum is the second most expensive cryptocurrency CoinMarketCap, beaten only by Bitcoin.