At the conquest of the new generations. Presidential candidates have grasped the challenge of social networks and are trying to reach a younger audience, especially via Twitch. This Tuesday, February 1, Eric Zemmour will be the first right-wing candidate to play the game in a long interview granted on the platform.
After giving an interview to the 8 p.m. newspaper, in a sequence entitled “8:22 p.m.” broadcast on France 2 this Tuesday, Eric Zemmour will answer questions asked by subscribers to the France TV Twitch account, relayed by journalist Samuel Etienne and political columnist Alix Bouilhaguet.
Like last week when the inauguration of this formula with Anne Hidalgo, the candidate of Reconquest! will have 1h30 to satisfy the curiosity of the spectators, whose most frequently asked questions will have been previously selected by a moderator.
As in previous sessions with other candidates, the performance on Twitch will take up the proposals made by Eric Zemmour, as well as his striking statements, during his television intervention.
Designed to broadcast live video games, the American platform particularly attracts people under 35 years old. An age group greatly affected by abstention during the first round of the 2017 presidential election, with nearly 30% for 18-24 year olds.
DES Programs 4 days a week for EELV
“We are not born twitcher, we become it!” Yannick Jadot posted on January 14 on Twitter to announce the launch, from Monday January 17, of his account on Twitch.
“We are not born twitchers, we become one! »
—Yannick Jadot (@yjadot) January 14, 2022
On his channel, the environmental candidate takes part every other week in exchanges with users. The goal is to “create moments of authenticity and promote environmental themes”, had specified in this regard The Parisian.
According to the Ile-de-France media, the channel will also offer programs four days a week, including programs hosted by Sandrine Rousseau or Cédric Villani.
A MEDIA SPACE INVESTED BY THE LEFT
Yannick Jadot has thus followed in the footsteps of Jean-Luc Mélenchon. The candidate of La France Insoumise (LFI) has already invested in the streaming platform and launched the program “Allô Mélenchon” in which he answers questions from Internet users.
— Clemence Guette (@Clemence_Guette) January 13, 2022
Created in 2011 before becoming the property of Amazon in 2014, the platform also hosts meetings and press conferences for the LFI candidate, while having already enabled him to collect 130,000 euros in donations for his campaign.
Other political figures, like Olivier Faure (PS), Christophe Castaner (LREM) or Barbara Pompili (LREM), have also taken the plunge by participating in the “Backseat” program, hosted every Thursday evening on Twitch by Jean Massiet and his 131,000 subscribers.
For the presidential candidates, the goal is to be heard “where my generation is, on one of the most popular platforms of the moment, in order to make information accessible”, explained to AFP Hugo Travers, founder of the “HugoDécrypte” channel.
On January 11, the YouTuber, whose channel is followed by nearly a million and a half people, announced the launch of a weekly news program on Twitch in the form of a talk show, said The world.
Twitch made its appearance in the public debate last March, when the journalist Samuel Etienne, who presents a press review on this platform, had invited the former President of the Republic François Hollande for more than two hours, bringing together 80,000 people live and more than 700,000 offline. The Prime Minister, Jean Castex, then tried his hand at the exercise for an hour and a half “pedagogy” exercise.