Wednesday, October 20

– You must be ashamed of this shirt.


Erling Braut Haaland scored and Borussia Dortmund returned home from Turkey with a victory. But the club’s new Champions League kit is getting the same attention in Germany. It is far from so positive.

DO YOU SEE THE CLUB BAG? Erling Braut Haaland against Besiktas on Wednesday. The Borussia Dortmund club emblem is not clearly visible on the new Champions League kits.

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– I love the club. But all those responsible must be ashamed of this shirt, writes a fan on social networks according to image.

The main German newspaper reports that it is seething on social media after Haaland & co. On Wednesday he posed in his new yellow suits specially designed for the Champions League.

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The club emblem still adorns the suit, placed just above the heart on the left side of the player’s jersey. But the BVB logo is woven into the neon yellow fabric and can barely be seen in the footage from Wednesday’s match against Besiktas. The logo will also be available in a smaller version on the players’ neck.

Fans obviously didn’t see the club emblem:

The local newspaper Ruhr News writes that there has never been so much discussion about a new Dortmund jersey.

They show that the coat of arms is almost invisible on the chest piece that is dominated by sponsor Evonik, the BVB 09 logo in addition to the Puma trademark. The sports equipment giant, who here in Norway has a close collaboration with Karsten Warholm, participates in Borussia Dortmund also as owner.

When the new suit arrived at Puma’s online store, the ultra-Desperados fans appeared outside the club’s office. They hung this banner: “If you don’t honor the coat of arms, you are not worthy of Borussia.”

MUCH MORE POPULAR: Erling Braut Haaland applauds for scoring last weekend. The club emblem is clearly visible on the Bundesliga uniform.

Traditional sports brands have stirred emotions before. In 2008, the Norwegian Football Association took the same step as Borussia Dortmund. The Norwegian flag was moved to the neck of the players, while the front of the suit would be marked with a new shield with a kite in the center. After more than 1000 international matches, Norway could no longer play with the ‘flag on the chest’.

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It provoked strong reactions.

– For players, it is a little worse to see the flag when it is placed on the neck. No, the flag should be on your chest and you should take out your box and be proud when you go out to play an international for Norway, Henning Berg said with 100 internationals with the flag on the chest and zero understanding of the change.

The new suits quickly parted ways. In 2014, NFF came back with a new logo where the Norwegian flag is still eye-catching. Erling Braut Haaland and the national team still play.

THE FLAG ON THE CHEST: Erling Braut Haaland cheers with the Norwegian flag on his chest against Gibraltar in Ullevaal. There was a riot when the NFF tried to eliminate him in 2008.

For Erling Braut Haaland, scores come no matter how visible the logo is on the suit. He scored against Besiktas in his sixth consecutive game. With nine goals in the same games, he has a solid dose of confidence in Sunday’s home game against Union Berlin. The next Champions League game will be played against Sporting Lisbon on September 28.

Amid the scoring fever, last season’s Champions League top scorer has already competed for the title this season. Ajax forward Sébastien Haller scored four in the opening and was followed by Leipzig’s Christopher Nkunku (3 goals) and Bayern’s scoring machine Robert Lewandowski (2 goals).


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